Amazon's Prime Big Deal Days are set for October 6-7, offering significant discounts for Prime members on a wide range of products, from tech to celebrity-approved beauty items. Early deals are already live, providing a sneak peek into the major savings ahead.
It’s almost the prime time for fall discounts. Amazon’s October savings event, Prime Big Deal Days, is back next month — and bringing plenty of can’t-miss sales across categories. Whether you missed out on July’s Prime Day or have been waiting for markdowns on some of your favorite Amazon finds, it’s time to start making your shopping list. Read on for everything we know so far about the annual deal event. This year’s Prime Big Deal Days will run from Tuesday, Oct. 6 to Wednesday, Oct. 7. (Pro tip: The two days will go by fast, so we recommend shopping early to seize the best sales!) You’ll need an Amazon Prime membership to access the biggest October Prime Day deals. If you’ve never signed up before, you can even unlock a 30-day free trial (and take advantage of other exclusive perks, including streaming everything Prime Video has to offer). While many smaller retailers are saving their biggest fall deals for Black Friday, in the past we’ve seen big box stores like Target, Best Buy and Walmart offer concurrent discounts during October Prime Day. It’s a great time to stock up on big-ticket items at a major markdown. Amazon’s own devices — including Echo speakers, Fire tablets, Kindle readers and more — are usually safe bets during the e-commerce giant’s sale events. And here at Page Six, we’re of course always tracking the best makeup and skin care deals. In past years, several star-approved premium brands have reached Black Friday-level prices — making it an ideal time for a beauty bag refresh. While there’s still weeks to go until Prime Big Deal Days kick off, Amazon’s deal section is filled with great markdowns on the daily. Below, shop a few celeb-adored finds already on sale. “There’s no discussion when it comes to neck cream,” Kathy Hilton once told E! of this skincare staple, which is designed for lifting, smoothing and tightening. (She’s kept the praise coming in years since, even teaming up with the brand for a campaign this summer). Lady Gaga, Kendall Jenner and Kyle Richards all have these beloved K-beauty face masks in common. But at $14, you won’t need an A-list-level budget to snag some yourself. Madison LeCroy has Amazon shopping down to a T. She highlighted the white version of this cute style staple in an Amazon Live, likening it to Skims’ far pricier version. “It’s super thick, I actually really like it,” she raved. Paige DeSorbo similarly dubbed this soft tank “one of the best” in a recent Amazon Live, saying she’s even dressed it up for going out. Kim Kardashian teamed up with Medicube on a video about this at-home beauty tech, saying it’s become part of her “core routine.” “It really helps to sculpt and get that glow at home,” the Skims founder said of the device, which features seven modes and six adjustable intensity levels to help support glow, skin definition, radiance and more. What do Bethenny Frankel, Martha Stewart and Kendall Jenner have in common? All three have relied on this glow-boosting beauty buy for some of their biggest moments. Stewart’s makeup artist, Daisy Toye, once even told People she uses it on the icon “every day.” (“It’s how she gets that dewy look, like she just got a facial,” she explained.) Frankel’s favorites also include these top-rated sneakers, which she included in an Instagram roundup of her “most elite” Amazon purchases of 2025. (Page Six commerce writer Erica Radol is also a fan, having bought two pairs of the comfy kicks so far.) Paige DeSorbo loves this sweater so much, she has it in multiple colors. She’s featured it in plenty of Amazon Lives and even once called it “perfection.” Keeping up with Kris Jenner’s skin care routine? The iconic momager called these sheet masks her “new go-to duo” in a sponsored Instagram Reel earlier this year. “Lately I’m obsessed with this,” she raved, adding that she was “looking forward” to putting the mask on at night. Eyeing a little self-care moment? Kyle Richards, Jessica Alba and Paige DeSorbo have all used these actually affordable eye masks, with the latter saying she likes to cool them in the fridge so they “give you that little extra oomph.” This article was written by Hannah Southwick, Commerce Associate Editor for Page Six. Hannah spies deals on actually affordable celebrity-worn styles, puts celebrities’ brands to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
