Apple unveiled a new budget-friendly iPhone 17e, updated iPad Air M4, and high-end MacBook Pro models with M5 Pro/Max chips, all available for preorder starting Wednesday.
Apple CEO Tim Cook announced a 'big week' of product releases, showcased at media events in New York, London, and Shanghai, with all new products available for preorder starting Wednesday. The new iPhone 17e targets budget-conscious shoppers, featuring the A19 chip, 256GB storage (double the previous model), a 48MP camera, C1X modem for faster cellular speeds, and a Super Retina display with Ceramic Shield 2. It also includes MagSafe with Qi2 support and starts at $599, making it $200 cheaper than the base iPhone 17. The midrange iPad Air M4 refresh includes the M4 chip, an updated C1X modem for cellular versions, and an increased 12GB RAM without a price hike. The 11-inch model starts at $599 and the 13-inch at $799, both with 128GB storage. Apple also updated its high-end MacBook Pro lineup with new M5 Pro and M5 Max chips, promising higher performance and battery efficiency. The 14-inch MacBook Pro with the M5 Pro chip, 24GB RAM, and 1TB storage is priced at $2,199, a $200 increase from its predecessor, with options for further upgrades up to the M5 Max chip and 48GB RAM.
